As Seen In: Parade Magazine

Parade Mag Gift Guide

You may have noticed something familiar when you opened your Sunday paper this morning – Stormy Kromer featured in Parade Magazine’s Ultimate Holiday Gift Guide! The Original Stormy Kromer Cap in Red/Black Plaid was featured along with 28 other great holiday gifts. Thanks Parade!

Stormy Kromer Gives Thanks & Giveaway

Give Thanks

It’s that time of year when we reflect on what we are grateful for. We asked a few of our employees what they are thankful for this holiday season. Here’s what they said: I’m thankful for the simple things in life, like a Friday night spent at home, with a glass of wine, a good movie, […]

Introducing the Peninsula Collaboration

Wolverine X Stormy Kromer: The Peninsula Collaboration

In 1883, Wolverine founder G.A. Krause set out to build a company based on his dream of making fine footwear with long-lasting comfort and quality craftsmanship, revolutionizing the industry with attention to detail and new materials. In 1903, George “Stormy” Kromer built a warm and functional cap to withstand the harsh weather as he worked […]

Employee Profiles: Samantha Steur

Samantha Steur, Stormy Kromer

I was made in Canada, but I know what it means to be made in the U.S.A. -Samantha Steur, Product Development Coordinator We’ve got a certain knack for American craftsmanship, and when we say “made like you,” we’re talking about honesty and passion. We’re genuine, and the gear we make is genuine, too. I’m proud […]

Employee Profiles: Steve & Mary Jo Welch

Steve & Mary Jo Welch, Stormy Kromer

We’ve been married for 17 years, so we already know what it’s like to work together. -Steve & Mary Jo Welch Steve had been at Stormy Kromer for about eight years—working on manufacturing software and helping out in the Computer Aided Design department—when he heard of a position opening up in embroidery. He immediately thought […]

Employee Profiles: Bonnie Rubick

Bonnie Rubick

If I can make you smile by the end of our conversation, I’ve done my job. -Bonnie Rubick, Customer Service When someone calls to place an order, I get the ball rolling, and the best part of my job is hearing how thrilled they are to know their very own piece of the Kromer legend […]

Employee Profiles: Breanna Ahola


If you ever wonder who ties the tie on your Kromer, well, it’s nice to meet you. -Breanna Ahola, Quality Inspector I interviewed here a few years ago for a sewing position, but because I’m apparently a bit of a perfectionist, they said I was better suited for being an inspector. I guess they were […]

The Family Behind Stormy Kromer

Video Portrait: Gina Jacquart Thorsen

For those of you who don’t know, Stormy Kromer is part of a larger company called Jacquart Fabric Products (JFP). Founded in 1958 by Bob Jacquart, Sr., JFP employs about 120 folks in the Ironwood, Michigan area. Earlier this summer, Gina Jacquart Thorsen – the founder’s granddaughter – sat down in front of a camera […]

Meet our 2015 Brand Ambassadors

2015 Brand Ambassadors

We are so proud to announce our 2015 Brand Ambassadors! Our team was completely overwhelmed by the applications we received – nearly 600 applications from 43 states, 4 Canadian provinces and the District of Columbia. We were truly humbled by the reponse and remain so grateful for our amazing fan base. Without all of you, we […]

It’s time to name new plaids!

Fall 16 Plaid #1

Our product development team is hard at work on Fall/Winter 2016 new designs – and that means new plaids! Over the years we’ve asked for your suggestions on naming, and this year is no different. So take a look at our three new plaids, offer us your best names and we’ll pick our favorites. Plaid […]