April 27, 2012
The U.S. Census Bureau lists the population of Shipshewana, Indiana, at 658, which is roughly the same number of people who’ll be in line in front of you, waiting to get into the Yoder Department Store parking lot. Yep. People who need stuff, get stuff here.
“It’s not uncommon in the summer for folks to wait ten, maybe fifteen minutes to park their car,” said Andre Yoder, the third-generation general manager of this little town’s massive mercantile. “The flee market and auction across the street can draw up to 10,000 people in a two-day stretch, and a lot of them stop by because they know what we have to offer.”
What Yoder’s has to offer isn’t so much a step back in time—you’ll find all the latest clothing styles mixed in with tons of traditional favorites—it’s just that the style of service customers enjoyed decades ago is still thriving here.
Take, for example, the fact that second-generation owner Janet Yoder started working at the store when she was 13 and just recently retired at the age of 77. Many of the current employees, too, have been working here for more than 10, 20 or even 30 years. These are people who know how to treat a customer.
And if, for some reason, you want eight pairs of jeans with a 66-inch waist and they only have five (they really do have this size, by the way, and they have that many in stock), they’ll get them for you. Pronto.
That’s service you don’t see all that often.
“People come here to be taken care of and because they’ll find quality products at fair prices,” added Yoder. “Those are the same reasons we carry Stormy Kromer: great apparel, good prices, made in America. Those things matter here.”
As if to prove the point, Yoder’s menswear/work apparel manager, Tim Hethcote, recalled the story of a fellow who stopped in to get his son-in-law a gift. “He bought a couple Stormy Kromer flannel shirts, took them home, gave into temptation, tried them on, and kept them,” said Hethcote. “He eventually bought his son-in-law something else.”
No doubt he found it at Yoder’s.