Category Archives: New Merchandise

Stormy Kromer – Made in USA Gift Guide

‘Tis the season for giving! Stormy Kromer has the perfect item for everyone on your list this year.

For the Classic Guy: The Original Stormy Kromer Cap
It’s called the Original for a reason – this classic cap was created by Stormy and Ida over 100 years ago, and it’s still keeping heads warm with its iconic style.

Original Kromer Cap in Red/Black Plaid

For the Stylish Gal: The Button-Up
Our best-selling new product for good reason. The Button-Up takes our Ida Kromer design, moves the earband off center and replaces the tie with an oversized button. Still functional, but fabulous too.

Button Up Cap in Aurora

For the Commuter: The Tagalong
No matter where you’re headed every morning, The Tagalong carries your laptop or tablet safely and in style. In rugged waxed cotton or premium wool.

The Tagalong Laptop Bag

For the Outdoorsperson: Tough Mitts and Ida’s Mittens
Featuring our rugged wool/nylon blend and all-natural deerskin, the Tough Mitts and Ida’s Mittens are the ultimate handwarmers for winter’s worst.

Tough Mitts Idas Mittens

For the Booklover: The Cabin Blanket
Who wouldn’t want to curl up on the couch with a nice warm blanket and a great book? You could easily spend all day wrapped up in The Cabin Blanket’s fleece and flannel and the next must-read trilogy.

Cabin Blanket in Red Cedar

Can You Feel It?

Can you feel it? That subtle change in the air? There is something different in the wind – something that goes beyond the calendar change from October to November and the shift back to standard time from daylight-saving time.

Yes indeed. We’re just that much closer to winter. Which begs the question:  Have you got the right products to keep you covered for all your late fall and winter activities?

bwblog

November is prime football season. From the NFL to college and even high school games, now is the time for the games that really count. And the games that can get really chilly. Did you know we now offer mittens and koozies to match our Benchwarmer caps? In 11 popular team color combinations, our Benchwarmer Collection is the perfect combination of warmth and team spirit.

bagsblog

Thanksgiving is also the start of the holiday travel season.  Use the Night-Timer for your overnight excursions and try the generously-sized Carryall for a diaper bag, beach bag or carry on. Traveling with laptops or tablets? Our all-new Tagalong protects your electronics in style.

coats

With the chill in the air, it’s time for our favorite fiber – nature’s original performance fabric – to come out of the closets. Wool. And while our Original Cap has been made out of wool for over 100 years, we’ve also got a range of wool coats and jackets to cover you through fall and winter. For this time of year, we recommend our Chore Coat for women and our Kromer Jack for men. Unlined and made out of slightly lighter-weight wool, they are perfect for late fall and winter.

What are your favorite SK products for this time of year?

Plaid Crazy

Stormy Kromer and plaid just seem to go together. Like peas and carrots. Chocolate and peanut butter. Ida and George.

And it happens to be the time of year when we ask you to help us name new plaids we’re working on for 2015. But before we get to that, we thought we’d revisit a few fabrics you helped us name a year ago.

frostThanks to Bill A. for suggesting “Frost” for our first design. This unisex plaid can be found in a host of new products, including The Original and Ida Caps with Hardware, and The Chore Coat.

aurora

“Aurora” was a name suggested by two blog readers – Jamie A. and Mandi. Thanks to you both for this picture perfect suggestion! Aurora is shown here in The Ida Outfitter Vest, The Flat Top Cap and The Button Up Cap.

plaid0814

And now, what you’ve truly been waiting for – a plaid without a name! This will be a part of our Fall 2015 collection, and hopefully, will carry a label that one of you suggests. We can’t wait to hear your ideas below.

Naming Plaids for Fall 2014

Well, Stormy Kromer fans, it’s time for another edition of naming plaids.  These posts always garner so many great responses and we love hearing your creative ideas.

So without further ado, let’s get right down to business.  As usual, we’re just showing the plaids but not revealing which products they will be used in.

You can see that these two are the same basic pattern, just in different colorways.  One with a light charcoal base, one with olive.

This one stands on its own.  Green background with pinks, purples and teals.

Well, what do you think?  Let the creativity begin!!

College Colors Day

Did you know today, August 30th, is College Colors Day?

We didn’t, until a few days ago when one of our employees stumbled on their website.  We decided to have a little fun with it, so some of our employees got together wearing Benchwarmer Caps in their college colors.

Are you sporting your college colors today?  Is there a Benchwarmer Cap for your school?

Stormy Kromer Plaid Designs for 2013

One of the most popular posts since launching our blog was “Developing Stormy Kromer Plaids”, posted last September.  We had 69 comments to that post with so many great suggestions on naming our plaids.  In fact, we named one of our new Ida Shirt fabrics using one of your suggestions (sorry, it’s not available quite yet on our website, but stay tuned!).

Ida Shirt in Chocolay - Available Soon!

Chocolay (which also happens to be a township in Michigan’s Upper Peninsula), was a perfect moniker for the the rich browns, beiges and blues in this new shirt.

We’ve got two new plaids that have just gone into the sampling process.  We can’t tell you what products they will be used in, but once again, we would love your suggestions on names for these new designs.  Perhaps your idea will be showing up on products in fall 2014!

Let the suggestions begin!

Looking for that perfect Father’s Day gift?

It’s soon to be Father’s Day…and if you’re scratching your head as to what to get the deserving man in your life, don’t worry.  We’ve got you covered.

We’ve just added some all new colors to our popular Deck Shirts – in a lighter weight than our flannels or twills, these shirts are as versatile as they are fashionable.  Choose from the blue hue of Lagoon, or the warm and woodsy look of Sequoia.  Either way, the man in your life will be a statement of outdoors style!

 

 

For the guy on the go, try one of our all-new wool and waxed cotton bags.  The Sidekick is Stormy’s take on the popular messenger bag style, while the Night-Timer, our new rugged overnight bag, works just as well in a hotel as it does in a tent. Both come in four colorways, including our classic red and black plaid.

.

 

Of course, you can never go wrong with one of our classic caps, even if it is the middle of June.  With your help, Dad will be prepared well in advance of this fall and winter.  After all, aren’t we expecting a heck of a winter after last year’s mild days?  Try one of our all new offerings – like the Original in Adirondack Plaid, or the Waxed Cotton in Black.

Would your Dad enjoy one of these new products?  Is he already a Kromer fan?  We’d love to hear your best “Dad” stories here in the comments.

 

 

 

Behind the Scenes: Stormy Kromer Staff on the Road

It’s the time of year when fall/winter brands, like ourselves, hit the road and begin showing off what’s new for Fall 2012.  We just got back from our first national trade show of the year, the Outdoor Retailer Winter Market.

We met with over 80 retailers, current and new, over the course of the 4-day show.  While many of our new products attracted their attention (can you spot any in the above photo?), we’d have to say that “made in America” was of key importance for show attendees.

To that end, we met the crew from Liberty Bottleworks – a bunch of great folks who are making the only American made recycled metal bottle in the marketplaceOn top of that, they look pretty cool too.  Check out their products next time you’re looking for a new water bottle.

The Outdoor Retailer Show also features a  fashion show with different pieces from varied brands put together.  A number of SK items were featured, including the Petal Pusher Cap – paired here with pieces from Gentle Souls, Fox River Socks and Neve Designs.

What’s next for SK?  National trade shows in Chicago and Fort Worth, followed by a host of regional shows where we look forward to meeting with many of our customers.

Then, we start putting our thoughts towards Spring 2013.

What products would you like to see in Stormy Kromer’s first official spring collection?

Last-minute Surprises from Stormy Kromer

Welcome to the last frantic days of the holiday season!  The employees here at Stormy Kromer feel a little like the elves at Santa’s workshop – we’ve been working seemingly around the clock to be sure that everyone who put Stormy Kromer gear on their wish list will wake up happy on Christmas morning!

If you’re still looking for that little something to stuff in a stocking, or round out someone’s gift, we’ve got a handful of fun items that just might fit the bill.

Add a little flair to a Stormy Kromer cap with a pin, or help your loved one shout to the world their love of Stormy with a bumper sticker on their vehicle of choice.

And don’t forget, for the lager-loving folks on your gift list…that we also make clothes for beer(Or other cold beverages that come in a can or bottle.)

Also…we’re hoping to make your shopping dreams come true this weekend too!  Two lucky shoppers on each day this weekend will get their orders FOR FREE!  We’ll draw Monday morning and contact the winners.

And finally, because we’ve heard it through the grapevine that Santa occasionally reads the SK blog, are there any Stormy Kromer items on your wish list?

Designing the Airman’s Jacket

We’ve launched a number of new designs for this fall – including a number of new apparel and outerwear items.  One of these designs is our new Airman’s Jacket – Stormy Kromer’s take on the traditional bomber jacket.

With all the interest nowadays about design – take the success of Bravo’s Project Runway for instance – we thought it might be fun to share with you a little of the design process and the evolution of a garment from sketch to production.

We start by brainstorming with our design team and in this instance, we knew we needed to add a short, or “bomber” type jacket to our line.  Tamara (who you met in this previous blog post) went back to the drawing board and came back with a number of sketches.  Here is a sampling:

In order to narrow down the sketches into a first prototype, we actually held a focus groups with factory employees.  We asked them what features they like in jackets they own currently, which design elements appealed most to them, what they would and wouldn’t wear and why.  This group of guys – who ranged in age from 35-65 – gave us some fantastic feedback, and we ended up with this final sketch:

Even this sketch doesn’t quite represent the finished product.  After patterns are made and prototypes are sewn, you finally see that some of what you envision on paper just doesn’t translate to needle and thread.  In addition to being sure that the look and fit of the garment is just right, our Engineering Department also has to work with the design, to make sure that we can manufacture here in America at a price that will work in the marketplace.  (Stay tuned for a blog post soon about the joys and challenges of U.S. manufacturing…)

At the end of all that hard work, we finally have a product that our team looks at and says, “Yes!”  We hope that you do too..

Now it’s your turn: what products should our design team tackle next?