Category Archives: Press Releases

2016 Stormy Kromer Cranial Survey Results

2016_SK_Cranial_Survey_Infographic

Stormy Kromer releases U.S. Cranial Report

Ironwood, MI — In celebration of National Fall Hat Week, Stormy Kromer, makers of the world’s most recognizable cap, has released results of its U.S. Cranial Report. The report found the average size of American heads grew only slightly in 2016, and didn’t affect the average hat size of American men or women, which remained at 7 1/2 and 7 1/4 respectively.

“Ironically almost everyone knows their shoe size and shirt size off the top of their head, but generally don’t know their hat size,” said Gina Thorsen, president of Stormy Kromer. “There have been numerous studies that have tried to link head size to intelligence or correlate it to foot size, but the only thing we are certain of is that head size is directly proportional to hat size.”

Some key findings from the report:

  • For the second year, Northeasterners maintained cranial dominance with the largest heads of any region.
  • Arkansas over took Maine for residents with the biggest melons.
  • Men from the Great Lakes have the largest heads of any region.
  • Hoosiers are the most level headed. Indiana was the only state whose head size didn’t change.
  • Cowboy heads ballooned in 2016.  Wyoming residents had the largest gain in head size.

Stormy Kromer, maker of caps since 1903, recently made a 9 1/4 sized cap for a customer in Los Angeles, the largest cap the company has produced for a human. Stormy Kromer handcrafts its caps in its facility in Ironwood, MI in the state’s Upper Peninsula where it has the World’s Largest Stormy Kromer on display, a size 96.

The Stormy Kromer U.S. Cranial Report is based on the company’s caps sales data from September 2014 through August 2016. The report is unscientific and does not take into account regional or personal hairstyle or hat fitting preferences.

National Fall hat week is held annually the fourth week of September.

Stormy Kromer recently released its Fall 2016 collection of caps, apparel and accessories. The full collection is available online at www.stormykromer.com and at retailers nationwide. To find a local retailer visit www.stormykromer.com.

About Stormy Kromer:

Established in 1903, Stormy Kromer is an outdoor apparel company comprised of genuine, hardworking artisans who strive to provide classic, yet contemporary products with the same passion, purity and practicality as the first Stormy Kromer cap over a century ago. Located in Michigan’s beautiful Upper Peninsula, today Stormy Kromer proudly continues its tradition of hand-crafting American made products and supporting American made jobs. For more information, visit www.stormykromer.com.

Stormy Kromer supports veterans with Upper Peninsula Honor Flight commemorative cap

Ironwood, MI, March 1, 2016 — Stormy Kromer, makers of functional headwear born in the wilds of the northern Midwest, has created commemorative limited edition caps to benefit the Upper Peninsula Honor Flight. The men’s and women’s caps will be available for purchase on Stormy Kromer’s website- www.stormykromer.com – beginning today.

Honor Flight Stormy Kromer Cap

“We have a long tradition of supporting our veterans and the Upper Peninsula Honor Flight provides an amazing service to our vets,” said Gina Thorsen, Stormy Kromer president.

The Upper Peninsula Honor Flight, part of the national Honor Flight system, is a non-profit organization created solely to honor America’s veterans for all their sacrifices. The program transports veterans to Washington, D.C. to visit and reflect at their memorials at no cost to the veterans.

To date the U.P. Honor Flight has transported nearly 800 veterans to Washington, D.C. The next U.P. Honor Flight is scheduled for May 25.

In December of last year, Jacquart Fabric Products, makers of Stormy Kromer, was recognized with the Michigan Works Veterans Employer of the year for it’s support of veterans.

For more details on the UP Honor Flight visit www.upperpeninsulahonorflight.org.

About Stormy Kromer:
Established in 1903, Stormy Kromer is an outdoor apparel company comprised of genuine, hardworking artisans who strive to provide classic, yet contemporary products with the same passion, purity and practicality as the first Stormy Kromer cap over a century ago. Located in Michigan’s beautiful Upper Peninsula, today Stormy Kromer proudly continues its tradition of hand-crafting American made products and supporting American made jobs. For more information, visit www.stormykromer.com.

Stormy Kromer to sponsor US ice fishing team

Stormy Kromer to sponsor US ice fishing team
Signs on as official headwear of USA Ice Team

Ironwood, MI, January 25, 2016 — Stormy Kromer, makers of functional headwear born in the wilds of the northern Midwest, has been named the official headwear of USA Ice Team.  The team is preparing for the upcoming World Ice Fishing Championship, February 15-21, 2016, on Lake Ternopil in the Ukraine.

USA Ice Team Official CapIn support of the team, Stormy Kromer is selling official USA Ice Team caps on its website www.stormykromer.com, with a portion of sales going to support the team.

“Ice fishing is a big part of our area’s culture – our ice fishing season is almost longer than our open water season,” said Gina Thorsen, president of Stormy Kromer. “We wish the team the best of luck and know that along with warmth, our caps will bring them some luck on the ice.”

The 2016 USA Ice Team was named following tryouts last February in Rhinelander, WI.  In World Championship format each team is made up of five anglers, one alternate, a captain and a coach.

The championship format consists of two days of three-hour competitive sessions.  One fisherman from each team is randomly selected to fish in one of five designated zones.  Following a Le Mans style start, the fishermen are responsible for drilling their own holes by hand and managing their catch, while a designated spotter and coaches are allowed to give advice from outside the zone.

World Championship rules state that no motorized or electronic equipment is allowed during completion or practice sessions.  In a competition session competitors will hand drill one hundred or more holes.  World Championship anglers can hand drill holes with amazing speed, able to complete a drill in less than 30 seconds.

“Ice fishing is a true test of one’s skill, determination and endurance,” said Sean Warner, USA International Delegate. “Donning our Stormy Kromer caps we look to take on the world and bring the championship home again.”

2015 Ice Team with Stormy Kromer2016 marks the 13th year of the championship.  Team USA won the gold in 2010 when the event was held in Rhinelander, WI.  At last year’s championship in Finland the team finished 11th.

The World Championship is scored on a points system where points are awarded based on each competitor’s place and determined by the weight of fish caught in each zone.  The country with the lowest total points after day two is awarded the championship.

Learn more about the USA Ice Team and follow the team’s progress during the World Championship on its Facebook page.

For more details on the 2016 Ice Fishing World Championship click here.

About Stormy Kromer:
Established in 1903, Stormy Kromer is an outdoor apparel company comprised of genuine, hardworking artisans who strive to provide classic, yet contemporary products with the same passion, purity and practicality as the first Stormy Kromer cap over a century ago. Located in Michigan’s beautiful Upper Peninsula, today Stormy Kromer proudly continues its tradition of hand-crafting American made products and supporting American made jobs. For more information, visit www.stormykromer.com.

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Stormy Kromer selects Pale Morning Media for PR Support

Stormy Kromer Logo

Ironwood, Michigan (March 4, 2015) – Stormy Kromer, the iconic US manufacturer of boldly original headwear, apparel, and accessories, announced today the selection of Pale Morning Media as its national public relations partner.

Founded in 1903 in Michigan’s still-rugged Upper Peninsula, Stormy Kromer is known worldwide for its unmistakable “cap” … a brimmed hat with distinctive earflaps added for warmth and comfort. The brand’s growing collection includes additional original hat designs, men’s and women’s apparel, bags, and other accessories.

Stormy Kromer fans include generations of outdoorspeople seeking durability andwarmth; crowds of trendsetters attracted to American workwear as a fashion trend; and thoughtful consumers eager to support family-owned, made-in-America products.

“The Stormy Kromer story is being told every day in Ironwood, Michigan. It’s about family tradition, American quality and unquestionable style,” said Gina Thorsen, Stormy Kromer Vice President. “Pale Morning Media’s direct experience in promoting outdoor gear, lifestyle fashion, and Made-in-America manufacturing stories make them an ideal partner for the coming seasons.”

Pale Morning Media (www.palemorningmedia.com) is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in 2001, Pale Morning Media has offices in Vermont and Maine, and supports a growing roster of brands in a diverse array of outdoor and lifestyle markets.

“It may seem obvious, but there’s only one Stormy Kromer. Only one brand that has created such a special product while still staying true to their family goals. Only one brand that is right in the sweet spot of the ‘cool American workwear’ movement. Only one brand that’s done all this while only strengthening their dedication to local manufacturing,” said Drew Simmons, president and founder of Pale Morning Media, adding “I can’t wait for my new hats to get here.”

The first Stormy Kromer hat was born in 1903 when the wife of George “Stormy” Kromer, a semi-pro baseball player and railroad engineer, affixed ear flaps to his old baseball cap to keep it in place while riding the rails in cold winter winds.

The current collection features new interpretations of the Original Stormy Kromer including the new women’s Button Up, which replaces the traditional front tie with an offset large button. Stormy Kromer’s apparel collection continues to expand with men’s and women’s made in the USA designs including jackets, vests, shirt-jacs, shirts, and layering pieces.

In fall 2015 Stormy Kromer is expanding its Legendary Partnerships program of brand collaborations with the additions of Harris Tweed and Wolverine. Stormy Kromer has created capsule collections that weave the best qualities of each brand with Stormy Kromer’s, resulting in distinctive timeless designs.

Stormy Kromer is available at specialty outdoor retailers nationally and online at www.stromykromer.com.

For additional media information, please contact Michael Collin at Pale Morning Media, michael@palemorning.com, 207.619.4253.

About Stormy Kromer:
Established in 1903, Stormy Kromer is an outdoor apparel company comprised of genuine, hardworking artisans who strive to provide classic, yet contemporary products with the same passion, purity and practicality as the first Stormy Kromer cap over a century ago. Located in Michigan’s beautiful Upper Peninsula, today Stormy Kromer proudly continues its tradition of hand-crafting American made products and supporting American made jobs. For more information, visit www.stormykromer.com.

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