Tag Archives: american made

Introducing the Peninsula Collaboration

Wolverine X Stormy Kromer: The Peninsula Collaboration

In 1883, Wolverine founder G.A. Krause set out to build a company based on his dream of making fine footwear with long-lasting comfort and quality craftsmanship, revolutionizing the industry with attention to detail and new materials.

In 1903, George “Stormy” Kromer built a warm and functional cap to withstand the harsh weather as he worked as a brakeman for the railway, which soon become an iconic style of the time.

Now, two Peninsulas unite to bring you a collaboration from two Michigan companies that embodies the legendary vision of their founders. Hand Craftsmanship. Quality Materials. Classic Style. For the builders and dreamers of today, Wolverine and Stormy Kromer introduce the Peninsula Collaboration.

And today, you can enter to win your own pair of Peninsula Boots and a Peninsula Cap! Featuring iconic red/black plaid wool and genuine full-grain leather from the renowned Horween Leather Company, the American craftsmanship can be seen in every stitch.

Enter below by following Wolverine and Stormy Kromer on social media. We’ll choose 5 lucky winners who will each receive a pair of boots and a cap. Enter by midnight central time, November 13, 2015.

Don’t want to wait for the giveaway? Purchase The Peninsula Cap here. Look for The Peninsula Boots to be available for purchase in November at www.wolverine.com. We’ll let you know when they are available!

a Rafflecopter giveaway

Employee Profiles: Samantha Steur

Samantha Steur, Stormy KromerI was made in Canada, but I know what it means to be made in the U.S.A.
-Samantha Steur, Product Development Coordinator

We’ve got a certain knack for American craftsmanship, and when we say “made like you,” we’re talking about honesty and passion. We’re genuine, and the gear we make is genuine, too. I’m proud our products live up to their reputation, and I truly feel lucky to work here.

When someone asks what I do, I say I take “baby” products—ideas, sketches, products in the earliest stages—and hold their hands until they’re grown up enough to go to market. I make sure every item is what it should be. And when you see something you’ve drawn in your sketchbook on a real live person, it’s quite a thrill.

So what gear do I wear? Well, I’ll say this: when the new products for Fall 2016 come out, I won’t be wearing anything but Kromer!

Employee Profiles: Steve & Mary Jo Welch

Steve & Mary Jo Welch, Stormy KromerWe’ve been married for 17 years, so we already know what it’s like to work together.
-Steve & Mary Jo Welch

Steve had been at Stormy Kromer for about eight years—working on manufacturing software and helping out in the Computer Aided Design department—when he heard of a position opening up in embroidery. He immediately thought of his wife.

And just like when he proposed, Mary Jo said yes, right off the bat.

“He’s so happy at the Kromer factory, I thought it would be a good place for me, too,” she said. “I got the embroidery job and have since moved into the Quality Assurance Department, where I get to inspect everything and help make sure ‘made in America’ means the highest quality standards.”

It’s been two-and-a-half years of being co-workers, and when you ask them the hardest part of sharing an employer, they’ll tell you “There is none.”

Steve says he’s “Glad to be helping so many smart, hardworking people produce so many good-looking, well-made products,” and while he could be talking about any one of the 120 employees here at Kromer, we’re pretty sure he’s referring to Mary Jo.

Employee Profiles: Breanna Ahola

Breanna AholaIf you ever wonder who ties the tie on your Kromer, well, it’s nice to meet you.
-Breanna Ahola, Quality Inspector

I interviewed here a few years ago for a sewing position, but because I’m apparently a bit of a perfectionist, they said I was better suited for being an inspector. I guess they were right.

Simply put, I make sure every Kromer cap is perfect. Absolutely perfect. If there’s a flaw of any kind, it goes back, and I’ll inspect it again after it’s fixed. I’ve touched about 120,000 caps so far, and nothing less than the best gets past me.

I do get to do some sewing every now and then—stitching petals on the Petal Pusher, buttons on the Button-Up, et cetera. And I can make a perfect Kromer can koozie from start to finish—I’m the Koozie Queen—but the highlight of my job is hand-tying that tie. That is an honor.

In the Community: The Way We Worked

The Way We Worked Logo

Stormy Kromer is a proud sponsor of the upcoming exhibit, “The Way We Worked.” This traveling Smithsonian exhibit will be on display at the Downtown Art Place in Ironwood from April 4 through May 31, 2015. The exhibit explores the central role that work plays in our culture and traces the changes in workforce and work environments over the past 150 years.

For more information on the Ironwood presentation of the exhibit, click here. While you’re in town for the exhibit, be sure to stop by for the Stormy Kromer Factory Tour, where you can see how we work today!


Stormy Kromer selects Pale Morning Media for PR Support

Stormy Kromer Logo

Ironwood, Michigan (March 4, 2015) – Stormy Kromer, the iconic US manufacturer of boldly original headwear, apparel, and accessories, announced today the selection of Pale Morning Media as its national public relations partner.

Founded in 1903 in Michigan’s still-rugged Upper Peninsula, Stormy Kromer is known worldwide for its unmistakable “cap” … a brimmed hat with distinctive earflaps added for warmth and comfort. The brand’s growing collection includes additional original hat designs, men’s and women’s apparel, bags, and other accessories.

Stormy Kromer fans include generations of outdoorspeople seeking durability andwarmth; crowds of trendsetters attracted to American workwear as a fashion trend; and thoughtful consumers eager to support family-owned, made-in-America products.

“The Stormy Kromer story is being told every day in Ironwood, Michigan. It’s about family tradition, American quality and unquestionable style,” said Gina Thorsen, Stormy Kromer Vice President. “Pale Morning Media’s direct experience in promoting outdoor gear, lifestyle fashion, and Made-in-America manufacturing stories make them an ideal partner for the coming seasons.”

Pale Morning Media (www.palemorningmedia.com) is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in 2001, Pale Morning Media has offices in Vermont and Maine, and supports a growing roster of brands in a diverse array of outdoor and lifestyle markets.

“It may seem obvious, but there’s only one Stormy Kromer. Only one brand that has created such a special product while still staying true to their family goals. Only one brand that is right in the sweet spot of the ‘cool American workwear’ movement. Only one brand that’s done all this while only strengthening their dedication to local manufacturing,” said Drew Simmons, president and founder of Pale Morning Media, adding “I can’t wait for my new hats to get here.”

The first Stormy Kromer hat was born in 1903 when the wife of George “Stormy” Kromer, a semi-pro baseball player and railroad engineer, affixed ear flaps to his old baseball cap to keep it in place while riding the rails in cold winter winds.

The current collection features new interpretations of the Original Stormy Kromer including the new women’s Button Up, which replaces the traditional front tie with an offset large button. Stormy Kromer’s apparel collection continues to expand with men’s and women’s made in the USA designs including jackets, vests, shirt-jacs, shirts, and layering pieces.

In fall 2015 Stormy Kromer is expanding its Legendary Partnerships program of brand collaborations with the additions of Harris Tweed and Wolverine. Stormy Kromer has created capsule collections that weave the best qualities of each brand with Stormy Kromer’s, resulting in distinctive timeless designs.

Stormy Kromer is available at specialty outdoor retailers nationally and online at www.stromykromer.com.

For additional media information, please contact Michael Collin at Pale Morning Media, michael@palemorning.com, 207.619.4253.

About Stormy Kromer:
Established in 1903, Stormy Kromer is an outdoor apparel company comprised of genuine, hardworking artisans who strive to provide classic, yet contemporary products with the same passion, purity and practicality as the first Stormy Kromer cap over a century ago. Located in Michigan’s beautiful Upper Peninsula, today Stormy Kromer proudly continues its tradition of hand-crafting American made products and supporting American made jobs. For more information, visit www.stormykromer.com.


Employee Profiles: Lynn Jackson

Employee Profile: Lynn JacksonI used to work at the hospital, so that qualifies me to take care of Kromers.
– Lynn Jackson, Quality Inspector

As a Stormy Kromer inspector, it’s my job to make sure every cap is sized right and sewn right. No loose stitches. No crooked cuts. No errors of any kind. You can’t make mistakes and make a legend.

Our gear goes out with a “Made in the USA” logo on it, and that means it was made in a small community and made by hard work. It’s so satisfying to see how many different kinds of hats and other products get sewn each day, and to know we’re making them with pride. I want everyone out there to know that, because I want them to wear their hats with pride.

I see a lot of tourists come in for tours, and I love to hear all their questions. The Green Bay Packers even came in once—that was really something. I guess I’m just happy to see people who love our hats, and that’s why I love my job.

Employee Profiles: Jim Berton

Stormy Kromer Employee Profiles: Jim BertonThere are two kinds of people: the kind who work at Stormy Kromer, and the kind who wish they did.
-Jim Berton, Media Specialist

The folks who work here are the lucky ones. And when people ask what I do, I tell them I have the best job in the world, at the best place in the world, for the best people in the world. For 12 years, that’s been true every day.

Technically, though, I’m a “media specialist,” which is French for “graphics, embroidering, digitizing, photography, and anything else they’ll let me do.” Truly, I’ll do anything I can to help, and not just because my wife and I both get our paychecks here. (Yep. She was hired on the same day as me.)

We love it here. We have passion for what we do and where we’re from. And when you buy a piece of Stormy gear, you’re not only getting the highest-quality American-made merchandise money can buy, you’re getting a piece of the company—something made by hardworking Americans who put their reputation on the line every day to guarantee your satisfaction. Just try it on, and you’ll feel that passion, too.

On Location: Salt Lake City

Last week, the Stormy Kromer sales and marketing team were in Salt Lake City for the winter Outdoor Retailer Show. We had a great time showing our new 2015 fall/winter products to retailers from around the country. Read on for a few sneak peeks from the show!

Stormy Kromer Winter OR Booth

This photo shows off about 2/3 of our full booth. Can you spot anything new?

Alan, Kirsten and Gina at Winter OR

Gina, Alan and Kirsten take a break to model some of the new upcoming caps and apparel.

Our favorite booth visitor

This cute pup took a break under our women’s apparel display while his owner took a look at our catalog.

Presenting the 2015 Sassy Awards

During the show, the 3rd Annual American Made Outdoor Gear Awards were given out, hosted by Kokatat in the Liberty Bottleworks booth. We were incredibly honored to be a finalist again this year, after being a category winner in 2013. A big congratulations to this year’s Category Winners, Voormi, Dahlgren Footwear, Polar Bottles, and Cascade Designs, and to this year’s Grand Prize Winner, Sterling Rope. It is always inspiring to learn more about what other American made manufacturers are accomplishing.

Our 2015 fall products will be available to the general public beginning this summer. Stay tuned for all the details!