Check out the new March/April issue of Midwest Living for a great article on 19 classic midwestern companies, including Stormy Kromer! The issue is on newsstands now and includes a feature on one of our long-time employees, Dan Pavlovich. Thanks to Midwest Living for recognizing the great work happening in the Midwest.
Ironwood, Michigan (March 4, 2015) – Stormy Kromer, the iconic US manufacturer of boldly original headwear, apparel, and accessories, announced today the selection of Pale Morning Media as its national public relations partner.
Founded in 1903 in Michigan’s still-rugged Upper Peninsula, Stormy Kromer is known worldwide for its unmistakable “cap” … a brimmed hat with distinctive earflaps added for warmth and comfort. The brand’s growing collection includes additional original hat designs, men’s and women’s apparel, bags, and other accessories.
Stormy Kromer fans include generations of outdoorspeople seeking durability andwarmth; crowds of trendsetters attracted to American workwear as a fashion trend; and thoughtful consumers eager to support family-owned, made-in-America products.
“The Stormy Kromer story is being told every day in Ironwood, Michigan. It’s about family tradition, American quality and unquestionable style,” said Gina Thorsen, Stormy Kromer Vice President. “Pale Morning Media’s direct experience in promoting outdoor gear, lifestyle fashion, and Made-in-America manufacturing stories make them an ideal partner for the coming seasons.”
Pale Morning Media (www.palemorningmedia.com) is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in 2001, Pale Morning Media has offices in Vermont and Maine, and supports a growing roster of brands in a diverse array of outdoor and lifestyle markets.
“It may seem obvious, but there’s only one Stormy Kromer. Only one brand that has created such a special product while still staying true to their family goals. Only one brand that is right in the sweet spot of the ‘cool American workwear’ movement. Only one brand that’s done all this while only strengthening their dedication to local manufacturing,” said Drew Simmons, president and founder of Pale Morning Media, adding “I can’t wait for my new hats to get here.”
The first Stormy Kromer hat was born in 1903 when the wife of George “Stormy” Kromer, a semi-pro baseball player and railroad engineer, affixed ear flaps to his old baseball cap to keep it in place while riding the rails in cold winter winds.
The current collection features new interpretations of the Original Stormy Kromer including the new women’s Button Up, which replaces the traditional front tie with an offset large button. Stormy Kromer’s apparel collection continues to expand with men’s and women’s made in the USA designs including jackets, vests, shirt-jacs, shirts, and layering pieces.
In fall 2015 Stormy Kromer is expanding its Legendary Partnerships program of brand collaborations with the additions of Harris Tweed and Wolverine. Stormy Kromer has created capsule collections that weave the best qualities of each brand with Stormy Kromer’s, resulting in distinctive timeless designs.
Stormy Kromer is available at specialty outdoor retailers nationally and online at www.stromykromer.com.
For additional media information, please contact Michael Collin at Pale Morning Media, firstname.lastname@example.org, 207.619.4253.
About Stormy Kromer:
Established in 1903, Stormy Kromer is an outdoor apparel company comprised of genuine, hardworking artisans who strive to provide classic, yet contemporary products with the same passion, purity and practicality as the first Stormy Kromer cap over a century ago. Located in Michigan’s beautiful Upper Peninsula, today Stormy Kromer proudly continues its tradition of hand-crafting American made products and supporting American made jobs. For more information, visit www.stormykromer.com.
As a Stormy Kromer inspector, it’s my job to make sure every cap is sized right and sewn right. No loose stitches. No crooked cuts. No errors of any kind. You can’t make mistakes and make a legend.
Our gear goes out with a “Made in the USA” logo on it, and that means it was made in a small community and made by hard work. It’s so satisfying to see how many different kinds of hats and other products get sewn each day, and to know we’re making them with pride. I want everyone out there to know that, because I want them to wear their hats with pride.
I see a lot of tourists come in for tours, and I love to hear all their questions. The Green Bay Packers even came in once—that was really something. I guess I’m just happy to see people who love our hats, and that’s why I love my job.
The folks who work here are the lucky ones. And when people ask what I do, I tell them I have the best job in the world, at the best place in the world, for the best people in the world. For 12 years, that’s been true every day.
Technically, though, I’m a “media specialist,” which is French for “graphics, embroidering, digitizing, photography, and anything else they’ll let me do.” Truly, I’ll do anything I can to help, and not just because my wife and I both get our paychecks here. (Yep. She was hired on the same day as me.)
We love it here. We have passion for what we do and where we’re from. And when you buy a piece of Stormy gear, you’re not only getting the highest-quality American-made merchandise money can buy, you’re getting a piece of the company—something made by hardworking Americans who put their reputation on the line every day to guarantee your satisfaction. Just try it on, and you’ll feel that passion, too.
Last week, the Stormy Kromer sales and marketing team were in Salt Lake City for the winter Outdoor Retailer Show. We had a great time showing our new 2015 fall/winter products to retailers from around the country. Read on for a few sneak peeks from the show!
This photo shows off about 2/3 of our full booth. Can you spot anything new?
Gina, Alan and Kirsten take a break to model some of the new upcoming caps and apparel.
This cute pup took a break under our women’s apparel display while his owner took a look at our catalog.
During the show, the 3rd Annual American Made Outdoor Gear Awards were given out, hosted by Kokatat in the Liberty Bottleworks booth. We were incredibly honored to be a finalist again this year, after being a category winner in 2013. A big congratulations to this year’s Category Winners, Voormi, Dahlgren Footwear, Polar Bottles, and Cascade Designs, and to this year’s Grand Prize Winner, Sterling Rope. It is always inspiring to learn more about what other American made manufacturers are accomplishing.
Our 2015 fall products will be available to the general public beginning this summer. Stay tuned for all the details!
I work in the engineering department at Stormy Kromer, and that means I get to figure out the most efficient way to make the best products. I work on the prototypes, and I determine how much each piece is going to cost to produce. I even get to sew every now and then.
Most importantly, though, I get to work with a great bunch of hardworking people, and we’re helping keep jobs in the U.S.A. I’m more proud of that than anything. I think we all are.
I want people to buy our products, of course, but I also want them to come to our factory in Ironwood, to take the tour, and to see meet the people who make “Made in America” happen. It’s more than just making hats, it’s really something we can be proud of.
Anytime you order an item from Stormy Kromer, it’s made by hardworking people who care about and take pride in making the best product they can. It’s my job to make sure you get that product on time.
My department (Packing and Shipping) works as hard as anyone here to make sure our orders get shipped out correctly and efficiently. And I’ll tell you, the best thing I’ve ever seen was around Christmas last year, when we had 32 pages of orders one day. Everyone jumped in to help—people from other departments, people just coming out of their offices to chip in and get the orders out.
Those are the kinds of people who work here—who make your Kromer gear—and they take the same kind of care as you would, if you were making it for yourself. I’m lucky to get to work with them.
I drive a pretty mean forklift. Any questions?
- Kim Heikkila, Warehouse Work Lead
If you work at Stormy Kromer—if you’re the type of hard-working, good-natured person who comes in every day excited to make the best gear they can—I’m the one who gets you what you need to do it. If you need a hundred yards of wool, I’ll bring it. If you need a spool of thread, I’ll find it. If you need boxes or bindings, I’ll go hunt them down.
I make it possible for people to make Stormy Kromers.
I’ve only been here two years, and I only own two pieces of gear (the Ida Kromer with Hardware and the SK Convertible), but I really enjoy my job and the quality people I work with. They’re great. They’re dedicated. And if you want the best American-made caps and clothing, they’re the people who can get it for you.
‘Tis the season for giving! Stormy Kromer has the perfect item for everyone on your list this year.
For the Classic Guy: The Original Stormy Kromer Cap
It’s called the Original for a reason – this classic cap was created by Stormy and Ida over 100 years ago, and it’s still keeping heads warm with its iconic style.
For the Stylish Gal: The Button-Up
Our best-selling new product for good reason. The Button-Up takes our Ida Kromer design, moves the earband off center and replaces the tie with an oversized button. Still functional, but fabulous too.
For the Commuter: The Tagalong
No matter where you’re headed every morning, The Tagalong carries your laptop or tablet safely and in style. In rugged waxed cotton or premium wool.
For the Outdoorsperson: Tough Mitts and Ida’s Mittens
Featuring our rugged wool/nylon blend and all-natural deerskin, the Tough Mitts and Ida’s Mittens are the ultimate handwarmers for winter’s worst.
For the Booklover: The Cabin Blanket
Who wouldn’t want to curl up on the couch with a nice warm blanket and a great book? You could easily spend all day wrapped up in The Cabin Blanket’s fleece and flannel and the next must-read trilogy.
I’m no Stormy, but I do sign his name on every cap.
- Denise Marten, Embroidery Work Leader
I got my first job in this place before Stormy Kromer was even part of it—that’s 17 years ago, and I can’t even tell you how many caps and other great gear has come across my desk. Way too many to count! I can tell you this, though, I am proud of being part of a legend.
We make great products (I own over 20 pieces myself!)—strong, honest, warm, made-in-the-USA products—and our line continues to grow. My job is to oversee the embroidery on those products—from Stormy’s signature on the back of the caps to special-order stitching, like what we did for the US Ski Jumping teams. Honestly, that was the best day of my career: seeing those USA monograms on national TV.
I’m a busy wife, mother and grandmother, but what keeps me coming back each day is the knowledge and pride that we are continuing to build on our legend of quality. We just keep getting better!