Tag Archives: cap

A Funny Thing Happened On the Way to the Cabin

Guest Post by SK Brand Ambassador, Jill Emmer

Jill in her Huron Poncho

Hi! My name is Jill Emmer. I am a mom, a photographer & a bit of an adventurer. I live in Minneapolis, MN.  It is an honor to also be a Stormy Kromer brand ambassador. You can learn more about me at www.ShineOnPhotos.com. Today I am going to tell you the story of how I became involved with Stormy Kromer.

Kids playing by Tree

About a week before school started, I decided to take my boys on a spur-of-the-moment road trip. My husband had to work, so it was just myself and the boys. We went up to the North Shore of Minnesota, then down along the southern side of Lake Superior and through Upper Michigan and into Wisconsin until we reached the family cabin on the northeast side of Wisconsin.

Along the way we visited places such as Gooseberry Falls State Park, Split Rock Lighthouse State Park, Park Point Rec Area in Duluth, Amnicon Falls State Park, Brule River State Forest and the Porcupine Mountain area.

Kids playing on rocks

It was a wonderful trip. The sort of trip you hope will give your kids memories for years to come. Skipping rocks, collecting rocks, hiking near waterfalls, singing silly songs, seeing all sorts of wildlife, rainy nights in hotel pools and all three of us accidentally falling asleep in the same bed nearly every night.

Boy in a canoe

While we were traveling, I made a point to take us through the towns of Ironwood, MI and Hurley, WI. I remembered how beautiful the area was from countless ski trips up to that area growing up. I had seen the area many times in the winter, but never in the summer.

Kids by the Stormy Kromer statue

While we were driving through Ironwood, MI, my son Arlo pointed out the window at a statue of a giant hat and said “Grandma Lynn!” Sure enough, it was a statue of a hat my mom wears all the time! A Stormy Kromer! How funny to pass right by that giant hat. I have always had a love for the brand: my dad is an avid outdoorsman of all types – hunting, fishing, skiing, etc. In fact, he grew up in a small town not too far from Ironwood, MI. He is a very practical outdoorsman who would never consider spending more than $30 on a pair of jeans (he has bought his jeans from Fleet Farm for as long as I can remember) and he has always had a Stormy on his head. I have heard him say many times that it is the best hat possible for ice fishing. Warm. Keeps the sun out. Easy to grab on and off. And most importantly, it allows you to cover your ears on an as-needed basis!

Chopping Ice

Anyways – my dad converted all of my family into Stormy lovers. My mom (and dad) volunteer at a humane society and spend 20-30 hours a week walking dogs. No matter what the weather is – they walk for hours! My mom has at least 4 Stormy Kromers.

Walking dogs in Stormy Kromer

So, of course I pulled in and we bought our first and only souvenirs (besides rocks of course) of the trip! A round of new hats for all!

In a canoe with Stormy Kromer

That night I stalked Stormy Kromer out on social media and found out they were looking for Brand Ambassadors! It seemed a bit fateful that I happened to pass through their hometown at just the right time. So I threw my name into the hat and a little while later I found out I was accepted as a Brand Ambassador!

Canoeing with Stormy Kromer

I have turned down many offers from other companies to act as their rep. To be honest, I am not a big fan of advertising in social media. I try to use my photography and my Instagram account for art, not marketing. This was certainly the first time I asked a company to be their rep!  However, I am already taking photos of everyone in my family with these hats on so it seems logical – and exciting.

Hugging a tree with Stormy Kromer

These are some of my favorite Stormy products:

The Button-Up hat and the Huron Poncho.

The Highland Vest

The cozy Benchwarmer Mittens

The red/black scarf with the black hat combo

And the men’s red/black flannel shirt

Thanks so much for reading my blog post! I look forward to sharing future adventures with Stormy & you!




Employee Profiles: Bonnie Rubick

Bonnie RubickIf I can make you smile by the end of our conversation, I’ve done my job.
-Bonnie Rubick, Customer Service

When someone calls to place an order, I get the ball rolling, and the best part of my job is hearing how thrilled they are to know their very own piece of the Kromer legend is on its way. It makes me happy to make customers happy—even when they call just to chat about how much snow they have.

I think people are proud of where they’re from, and when you wear something that’s made in the U.S.A., it shows that pride. It’s like wearing a piece of history. Our legendary gear is durable, reliable, warm and fun—just like the people who wear it.

I want our customers to know that we’re as big of fans of them as they are of Stormy Kromer. Keep sending your pictures. Keep sharing your stories. Keep asking questions and offering suggestions—we are so happy to help.

A Cap for Any Season and Any Dad

Every dad needs a great go-to cap, and most dads need more than one. A hunting cap. A fishing cap. A Sunday cap. A work cap.

Stormy Kromer has all these options and more. Choose any of them for the perfect Father’s Day gift.

Caps for Dad

From top left:
The Original Stormy Kromer Cap – in 11 colors including blaze orange, there’s a cap for every day of the week and more.
The Original with Deerskin – in Partridge Plaid with a touch of deerskin, this cap gets noticed.
The Original with Hardware – in 4 colors and featuring a classy metal badge, this cap goes uptown as well as it goes downtown.
The Rancher Cap – with Thinsulate and over 3 times warmer than the Original, this is the ultimate sub-zero cap.
The Cabby –  new to the line last year this cap adds a touch of class to the Kromer cap offerings.
The Brimless Cap – an Original without the brim, the Brimless is perfect after skiing or snowmobiling, or even under a helmet.
The Waxed Cotton Cap – in water-repellent paraffin-treated cotton, this cap keeps you dry even if the conditions aren’t.
The Field Cap – the lightest cap in the SK line-up, the Field Cap features brushed cotton canvas and a longer brim. Also in Realtree.
The Curveball Cap – a classic baseball cap in brushed wool flannel.
The Flat Top Cap – a cadet-style silhouette for any laid back fall day. In solids or plaids.

Which cap is your Dad wishing for?

Last Minute Gift Ideas for Mom

Mother’s Day is just around the corner – do you still need a gift for the most important lady in your life? If so, we’ve got some great ideas for you!

Gift Ideas for the On The Go Mom

Your busy mom will love our versatile Ida Outfitter vest, which pairs perfectly with these three caps – the Petal Pusher Cap in White/Raspberry, the Flat Top Cap in Aurora or the Petal Pusher Cap in Raspberry/Chocolate. And we won’t tell mom, but that last cap is on sale!

Gifts Ideas for the Outdoorsy Mom

Moms are the hardest working people we know. And they deserve apparel and accessories that work as hard as they do – AND – lend a bit of style while they do it. Our cozy Parkland Vest and Ida Mittens, both lined in thick sherpa, are the perfect companion for any outdoor activity from feeding the horses to walking the dog. Add in our generous Carryall Bag and Mom will have everything she needs right by her side when she needs it.

Gift Ideas for Mom in Waxed Cotton

There’s a reason waxed cotton has been used for apparel since the late 1800s – it’s tough, water-resistant, and great looking. Used in our Wear Weather Jacket for Her, it will keep Mom looking good and feeling great walking down main street from Seattle to Boston. Paired here with our popular Kromer Tote, and another great sale item, the Ida Kromer in Blue Spruce.

Worried your gift won’t arrive in time? Orders placed by 1 pm central time typically ship the same day. If you live in Michigan, Wisconsin or Minnesota, ship time is just a few days. If you live farther away – you can always try our upgraded shipping of 3-day, 2-day or overnight delivery. Really stuck? Our email gift certificates arrive immediately and are always a perfect fit.

Employee Profiles: Lynn Jackson

Employee Profile: Lynn JacksonI used to work at the hospital, so that qualifies me to take care of Kromers.
– Lynn Jackson, Quality Inspector

As a Stormy Kromer inspector, it’s my job to make sure every cap is sized right and sewn right. No loose stitches. No crooked cuts. No errors of any kind. You can’t make mistakes and make a legend.

Our gear goes out with a “Made in the USA” logo on it, and that means it was made in a small community and made by hard work. It’s so satisfying to see how many different kinds of hats and other products get sewn each day, and to know we’re making them with pride. I want everyone out there to know that, because I want them to wear their hats with pride.

I see a lot of tourists come in for tours, and I love to hear all their questions. The Green Bay Packers even came in once—that was really something. I guess I’m just happy to see people who love our hats, and that’s why I love my job.

On Location: Salt Lake City

Last week, the Stormy Kromer sales and marketing team were in Salt Lake City for the winter Outdoor Retailer Show. We had a great time showing our new 2015 fall/winter products to retailers from around the country. Read on for a few sneak peeks from the show!

Stormy Kromer Winter OR Booth

This photo shows off about 2/3 of our full booth. Can you spot anything new?

Alan, Kirsten and Gina at Winter OR

Gina, Alan and Kirsten take a break to model some of the new upcoming caps and apparel.

Our favorite booth visitor

This cute pup took a break under our women’s apparel display while his owner took a look at our catalog.

Presenting the 2015 Sassy Awards

During the show, the 3rd Annual American Made Outdoor Gear Awards were given out, hosted by Kokatat in the Liberty Bottleworks booth. We were incredibly honored to be a finalist again this year, after being a category winner in 2013. A big congratulations to this year’s Category Winners, Voormi, Dahlgren Footwear, Polar Bottles, and Cascade Designs, and to this year’s Grand Prize Winner, Sterling Rope. It is always inspiring to learn more about what other American made manufacturers are accomplishing.

Our 2015 fall products will be available to the general public beginning this summer. Stay tuned for all the details!



Can You Feel It?

Can you feel it? That subtle change in the air? There is something different in the wind – something that goes beyond the calendar change from October to November and the shift back to standard time from daylight-saving time.

Yes indeed. We’re just that much closer to winter. Which begs the question:  Have you got the right products to keep you covered for all your late fall and winter activities?


November is prime football season. From the NFL to college and even high school games, now is the time for the games that really count. And the games that can get really chilly. Did you know we now offer mittens and koozies to match our Benchwarmer caps? In 11 popular team color combinations, our Benchwarmer Collection is the perfect combination of warmth and team spirit.


Thanksgiving is also the start of the holiday travel season.  Use the Night-Timer for your overnight excursions and try the generously-sized Carryall for a diaper bag, beach bag or carry on. Traveling with laptops or tablets? Our all-new Tagalong protects your electronics in style.


With the chill in the air, it’s time for our favorite fiber – nature’s original performance fabric – to come out of the closets. Wool. And while our Original Cap has been made out of wool for over 100 years, we’ve also got a range of wool coats and jackets to cover you through fall and winter. For this time of year, we recommend our Chore Coat for women and our Kromer Jack for men. Unlined and made out of slightly lighter-weight wool, they are perfect for late fall and winter.

What are your favorite SK products for this time of year?

Stormy Stories, Volume 2

Welcome to our next Stormy Stories post. In this series we’ll celebrate the unique, rugged, down-to-earth and genuine people we’re proud to call our customers.

We found Randee the very first year we put out a call on Facebook for models, and she returned to work with us again this year. Randee reminds us a lot of the people here in Ironwood: a small-town, northern Minnesota girl who savors life and all the adventures it brings. She owns her own photography business, Made For You Photography, and when she’s not working she’s usually out shooting trap, hunting, snowmobiling or fishing with her family. Did we mention she also works part-time at a store that sells Kromer products?

randee1Here’s some more about Randee from a recent conversation we had about her connection to Stormy Kromer:

SK: How did you come to know about Stormy Kromer?

RD: As a proud fourth generation Kromer wearer, I’ve known about the caps my whole life. When I finally managed to get a cap of my own, it was the Ida Kromer Cap in Pink. I love that hat. And even though I’ve added on to my collection since then, I still wear it often.

SK: Well, since you brought it up, what’s in your Stormy Kromer collection today?

RD: Counting my most recent purchase just a week or so ago, I’ve got six caps, two pair of mittens, a coat and the new Parkland Vest. But my favorite item is the white and raspberry Petal Pusher. It gives me such easy, warm, adorable style. And while I’ve got a few friends who still think “Elmer Fudd” when I mention Kromer, I think I prove them wrong with this cap.

randee3SK: You’re definitely an outdoorsy kind of gal. What’s your most memorable outside moment?

RD: While I’ve had a lot of fabulous experiences, one of the most memorable would have to be when I shot my first deer. I’ll never forget it – I was four months pregnant with my son at the time! My husband was with me, and almost cried he was so excited for me. And of course, my Stormy Kromer was with me too.

SK: You’ve been on two different photo shoots with us now. Is there a moment during a shoot that stands out?

RD: Things got just a little crazy at the shoot this past March. The photographer, the amazing Mitch Kezar, got the idea to shoot a bunch of us from overhead while we were playing cards. To do this, he had to climb up a gazebo and then lay down on top of it, shooting down at us. He had it in his head he could get a great shot and he made it happen!

randeegroupSK: What’s your favorite Stormy Kromer story?

RD: It’s not so much a story but I love the bond you form with other Kromer wearers. When you see someone wearing a cap, you know you can walk right up to them, start a conversation, and most likely, make a new friend. This has happened to me time and time again.

SK: Our new tagline is Made Like You. What does that mean to you?

RD: It means that you are doing it right. Making things that are real, with high standards of quality and service, all the while giving American citizens jobs. Sadly, you don’t see all of those things in one place much anymore.


Stormy Stories, Vol. 1

Welcome to the first installment in a new blog series:  Stormy Stories. In this series we’ll celebrate the unique, rugged, down-to-earth and genuine people we’re proud to call our customers.

Today it’s our pleasure to introduce Keith Collick. A native of Negaunee in Michigan’s Upper Peninsula, Keith may look the slightest bit familiar to you. Why? Because we’re proud to call him a Stormy Kromer model. You see, when we’re getting ready for a photo shoot, we start searching for real-life, honest-to-goodness people we can photograph. Two years ago, we found Keith through Facebook.


Keith, who now lives just outside Minneapolis with his two kids, has modeled for us three times. He’s the Stormy type through and through — with interests ranging from cross country skiing and ice hockey to playing the guitar and banjo. Recently we sat down with him to ask a few questions about his connection to Stormy Kromer:

SK: What was your first introduction to Stormy Kromer?

KC: A few winters ago I bought an Original Stormy, and never looked back. I found Stormy Kromer after doing some internet searches about the U.P. I knew I wanted one as soon as I saw them. They just reminded me of everything back home and of growing up. I remember all the “old timers” wearing them (my great grandfather included) and knew I needed that piece of my history on my head.

SK: What made you respond to our request for models?
KC: I did it mostly because it was a chance to do something new. I normally make faces at cameras when they’re pointed in my direction. I was also excited by the prospect of doing something with a U.P. company like Stormy that’s been around for so long.


SK: You’ve done three photo shoots for us now. What’s your most memorable moment?
KC: I guess I’d have to say the first photo shoot was the most memorable. Everything about it, from meeting the SK staff and other models to actually posing it front of a camera, on purpose.

SK: How many Stormy Kromer items do you own?
KC: I currently have two bags, one shirt, and three hats from Stormy.

SK: So, what’s your favorite?
KC: It’s probably a toss up between my Original Cap and my Sidekick Bag. My cap is on my head pretty much all day, every day during the winter and my Sidekick goes with me on a lot of walks through the woods with the kids.


SK: How do you bring a little bit of the U.P. to Minneapolis?
KC: A few ways. Besides running around constantly in my Stormy Kromer gear, I also make pasties and cudighi pretty regularly. And have the occasional bit of Trenary Toast sent over.

SK: We recently launched a new tagline, “Made Like You.” What does that mean to you?
KC: To me it means, ready for life and what it throws at you.