It’s time to name new plaids!

August 3, 2015

Our product development team is hard at work on Fall/Winter 2016 new designs – and that means new plaids! Over the years we’ve asked for your suggestions on naming, and this year is no different. So take a look at our three new plaids, offer us your best names and we’ll pick our favorites. Plaid […]

Why American Made?

December 4, 2014

We’d like to introduce you to Alan Svoboda. As our Lead Designer, Alan brings us the initial concepts and sketches for our new products each season. His resume includes companies like J Crew and Target, but his real passion is American-made brands. Today, he talks about why American made matters to him – and why […]

Employee Profiles: Dan Pavlovich

November 13, 2014

If you wanted to know my favorite piece of Kromer gear, I couldn’t tell you. Literally. – Dan Pavlovich, Technical Designer Sure, I really like the Brushman Vest, but truth be told, I can’t tell you about my favorite Stormy Kromer items because they haven’t come out yet. I head up the research and development team […]

Naming Plaids for Fall 2014

September 9, 2013

Well, Stormy Kromer fans, it’s time for another edition of naming plaids.  These posts always garner so many great responses and we love hearing your creative ideas. So without further ado, let’s get right down to business.  As usual, we’re just showing the plaids but not revealing which products they will be used in. You […]

Handmade by Him: Dan Pavlovich, dreaming of plaid.

March 7, 2013

Up next in our series of employee features is Dan Pavlovich – a longtime employee who grew up with Bob Jacquart, and now plays a key role in product design and development. SK: What do you do at Stormy Kromer? DP: Wow, what haven’t I done? I started at the front desk with Bob’s mom […]

Stormy Kromer Plaid Designs for 2013

July 30, 2012

One of the most popular posts since launching our blog was “Developing Stormy Kromer Plaids”, posted last September.  We had 69 comments to that post with so many great suggestions on naming our plaids.  In fact, we named one of our new Ida Shirt fabrics using one of your suggestions (sorry, it’s not available quite […]

Behind the Scenes: Stormy Kromer Staff on the Road

January 23, 2012

It’s the time of year when fall/winter brands, like ourselves, hit the road and begin showing off what’s new for Fall 2012.  We just got back from our first national trade show of the year, the Outdoor Retailer Winter Market. We met with over 80 retailers, current and new, over the course of the 4-day […]

The Making of the Petal Pusher

December 30, 2011

Of all of the new products we introduced in 2011, the Petal Pusher Cap has been the biggest hit.  In fact, we’ve sold over 5 times our initial sales projections for this product.  We’ve received rave reviews from the women who are wearing them and we’re hard at work on new color choices for 2012. […]

Designing the Airman’s Jacket

October 10, 2011

We’ve launched a number of new designs for this fall – including a number of new apparel and outerwear items.  One of these designs is our new Airman’s Jacket – Stormy Kromer’s take on the traditional bomber jacket. With all the interest nowadays about design – take the success of Bravo’s Project Runway for instance […]

Stormy Kromer Behind the Scenes: Meet our Designer

August 30, 2011

Going head-to-head with Stormy Kromer Senior Designer, Tamara Ehle. We work in Michigan’s Upper Peninsula—a rugged, outdoorsy place that suits our wool-cap-wearing customers just fine, but seems an unlikely fit for someone who’s devoted her life to both fashion and design. Her name is Tamara (pronounced ta-MAR-a, it’s a beautiful new twist on a familiar […]

design – Stormy Kromer