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Stormy Kromer selects Pale Morning Media for PR Support

Stormy Kromer Logo

Ironwood, Michigan (March 4, 2015) – Stormy Kromer, the iconic US manufacturer of boldly original headwear, apparel, and accessories, announced today the selection of Pale Morning Media as its national public relations partner.

Founded in 1903 in Michigan’s still-rugged Upper Peninsula, Stormy Kromer is known worldwide for its unmistakable “cap” … a brimmed hat with distinctive earflaps added for warmth and comfort. The brand’s growing collection includes additional original hat designs, men’s and women’s apparel, bags, and other accessories.

Stormy Kromer fans include generations of outdoorspeople seeking durability andwarmth; crowds of trendsetters attracted to American workwear as a fashion trend; and thoughtful consumers eager to support family-owned, made-in-America products.

“The Stormy Kromer story is being told every day in Ironwood, Michigan. It’s about family tradition, American quality and unquestionable style,” said Gina Thorsen, Stormy Kromer Vice President. “Pale Morning Media’s direct experience in promoting outdoor gear, lifestyle fashion, and Made-in-America manufacturing stories make them an ideal partner for the coming seasons.”

Pale Morning Media (www.palemorningmedia.com) is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in 2001, Pale Morning Media has offices in Vermont and Maine, and supports a growing roster of brands in a diverse array of outdoor and lifestyle markets.

“It may seem obvious, but there’s only one Stormy Kromer. Only one brand that has created such a special product while still staying true to their family goals. Only one brand that is right in the sweet spot of the ‘cool American workwear’ movement. Only one brand that’s done all this while only strengthening their dedication to local manufacturing,” said Drew Simmons, president and founder of Pale Morning Media, adding “I can’t wait for my new hats to get here.”

The first Stormy Kromer hat was born in 1903 when the wife of George “Stormy” Kromer, a semi-pro baseball player and railroad engineer, affixed ear flaps to his old baseball cap to keep it in place while riding the rails in cold winter winds.

The current collection features new interpretations of the Original Stormy Kromer including the new women’s Button Up, which replaces the traditional front tie with an offset large button. Stormy Kromer’s apparel collection continues to expand with men’s and women’s made in the USA designs including jackets, vests, shirt-jacs, shirts, and layering pieces.

In fall 2015 Stormy Kromer is expanding its Legendary Partnerships program of brand collaborations with the additions of Harris Tweed and Wolverine. Stormy Kromer has created capsule collections that weave the best qualities of each brand with Stormy Kromer’s, resulting in distinctive timeless designs.

Stormy Kromer is available at specialty outdoor retailers nationally and online at www.stromykromer.com.

For additional media information, please contact Michael Collin at Pale Morning Media, michael@palemorning.com, 207.619.4253.

About Stormy Kromer:
Established in 1903, Stormy Kromer is an outdoor apparel company comprised of genuine, hardworking artisans who strive to provide classic, yet contemporary products with the same passion, purity and practicality as the first Stormy Kromer cap over a century ago. Located in Michigan’s beautiful Upper Peninsula, today Stormy Kromer proudly continues its tradition of hand-crafting American made products and supporting American made jobs. For more information, visit www.stormykromer.com.

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Employee Profiles: Lynn Jackson

Employee Profile: Lynn JacksonI used to work at the hospital, so that qualifies me to take care of Kromers.
- Lynn Jackson, Quality Inspector

As a Stormy Kromer inspector, it’s my job to make sure every cap is sized right and sewn right. No loose stitches. No crooked cuts. No errors of any kind. You can’t make mistakes and make a legend.

Our gear goes out with a “Made in the USA” logo on it, and that means it was made in a small community and made by hard work. It’s so satisfying to see how many different kinds of hats and other products get sewn each day, and to know we’re making them with pride. I want everyone out there to know that, because I want them to wear their hats with pride.

I see a lot of tourists come in for tours, and I love to hear all their questions. The Green Bay Packers even came in once—that was really something. I guess I’m just happy to see people who love our hats, and that’s why I love my job.

Employee Profiles: Jim Berton

Stormy Kromer Employee Profiles: Jim BertonThere are two kinds of people: the kind who work at Stormy Kromer, and the kind who wish they did.
-Jim Berton, Media Specialist

The folks who work here are the lucky ones. And when people ask what I do, I tell them I have the best job in the world, at the best place in the world, for the best people in the world. For 12 years, that’s been true every day.

Technically, though, I’m a “media specialist,” which is French for “graphics, embroidering, digitizing, photography, and anything else they’ll let me do.” Truly, I’ll do anything I can to help, and not just because my wife and I both get our paychecks here. (Yep. She was hired on the same day as me.)

We love it here. We have passion for what we do and where we’re from. And when you buy a piece of Stormy gear, you’re not only getting the highest-quality American-made merchandise money can buy, you’re getting a piece of the company—something made by hardworking Americans who put their reputation on the line every day to guarantee your satisfaction. Just try it on, and you’ll feel that passion, too.

Employee Profiles: Jennifer Cvengros

Employee Profiles: Jennifer CvengrosCome see me, and I’ll show you how “Made in America” is done.
-Jennifer Cvengros, Engineering Department

I work in the engineering department at Stormy Kromer, and that means I get to figure out the most efficient way to make the best products. I work on the prototypes, and I determine how much each piece is going to cost to produce. I even get to sew every now and then.

Most importantly, though, I get to work with a great bunch of hardworking people, and we’re helping keep jobs in the U.S.A. I’m more proud of that than anything. I think we all are.

I want people to buy our products, of course, but I also want them to come to our factory in Ironwood, to take the tour, and to see meet the people who make “Made in America” happen. It’s more than just making hats, it’s really something we can be proud of.

Employee Profiles: Patti Alexander

Employee Profiles, Patti AlexanderI make sure you get what you ask for.
- Patti Alexander, Distribution Center Work Lead

Anytime you order an item from Stormy Kromer, it’s made by hardworking people who care about and take pride in making the best product they can. It’s my job to make sure you get that product on time.

My department (Packing and Shipping) works as hard as anyone here to make sure our orders get shipped out correctly and efficiently. And I’ll tell you, the best thing I’ve ever seen was around Christmas last year, when we had 32 pages of orders one day. Everyone jumped in to help—people from other departments, people just coming out of their offices to chip in and get the orders out.

Those are the kinds of people who work here—who make your Kromer gear—and they take the same kind of care as you would, if you were making it for yourself. I’m lucky to get to work with them.

Employee Profiles: Kim Heikkila

I drive a pretty mean forklift. Any questions?
- Kim Heikkila, Warehouse Work Lead

KimCUIf you work at Stormy Kromer—if you’re the type of hard-working, good-natured person who comes in every day excited to make the best gear they can—I’m the one who gets you what you need to do it. If you need a hundred yards of wool, I’ll bring it. If you need a spool of thread, I’ll find it. If you need boxes or bindings, I’ll go hunt them down.

I make it possible for people to make Stormy Kromers.

I’ve only been here two years, and I only own two pieces of gear (the Ida Kromer with Hardware and the SK Convertible), but I really enjoy my job and the quality people I work with. They’re great. They’re dedicated. And if you want the best American-made caps and clothing, they’re the people who can get it for you.

Stormy Kromer – Made in USA Gift Guide

‘Tis the season for giving! Stormy Kromer has the perfect item for everyone on your list this year.

For the Classic Guy: The Original Stormy Kromer Cap
It’s called the Original for a reason – this classic cap was created by Stormy and Ida over 100 years ago, and it’s still keeping heads warm with its iconic style.

Original Kromer Cap in Red/Black Plaid

For the Stylish Gal: The Button-Up
Our best-selling new product for good reason. The Button-Up takes our Ida Kromer design, moves the earband off center and replaces the tie with an oversized button. Still functional, but fabulous too.

Button Up Cap in Aurora

For the Commuter: The Tagalong
No matter where you’re headed every morning, The Tagalong carries your laptop or tablet safely and in style. In rugged waxed cotton or premium wool.

The Tagalong Laptop Bag

For the Outdoorsperson: Tough Mitts and Ida’s Mittens
Featuring our rugged wool/nylon blend and all-natural deerskin, the Tough Mitts and Ida’s Mittens are the ultimate handwarmers for winter’s worst.

Tough Mitts Idas Mittens

For the Booklover: The Cabin Blanket
Who wouldn’t want to curl up on the couch with a nice warm blanket and a great book? You could easily spend all day wrapped up in The Cabin Blanket’s fleece and flannel and the next must-read trilogy.

Cabin Blanket in Red Cedar

Why American Made?

We’d like to introduce you to Alan Svoboda. As our Lead Designer, Alan brings us the initial concepts and sketches for our new products each season. His resume includes companies like J Crew and Target, but his real passion is American-made brands. Today, he talks about why American made matters to him – and why it should to you this holiday season.

alansquareOne of my favorite things about buying American made products is the quality.  From first sight, to first touch, you can see and feel the difference immediately.   Growing up, like most, I never gave a second thought about where my garments were produced.  It wasn’t until I began shopping at thrift stores for vintage clothing that I began to take notice of the superiority American made products exude.  Here were 70 year old garments, designed to be used under very grueling circumstances, and they were still in great shape.  It was seeing these pieces of history that made me realize the importance of our American manufacturing traditions, and all the stories each one of these garments has to tell.  You see it’s not about the products keeping up with the latest “trend”; it’s about the product keeping up with our demanding lifestyles.  A piece of apparel that’s an investment, not because it cost more than something you would buy from a big-box store, but because it’s something you will wear for the rest of your life.

Here at Stormy Kromer we design apparel and accessories with you in mind.  Made like you, by people like you.  Outfitting our customers with products designed with a classic style, made from the highest quality materials, and manufactured in America by real people who care about the products they produce.  Our garments are up to the task, and now it’s up to you to write your story.  So spread the American made message this holiday season, and let’s raise the tide together.  After all, quality is the gift that keeps on giving.

Employee Profiles: Dennis ‘Mac’ McRae

Every day on the job is the best day on the job.
- Dennis ‘Mac’ McRae, Purchasing Director

MacCUOkay, I know how that sounds, but for the most part, every day here is great. I work with hardworking, dedicated people, and the company is growing, changing, expanding, and that keeps me coming back.

What do I do here? I’m responsible for sourcing and purchasing the raw goods our gear is made from: the best wools, cottons and other fabrics from all over the world. And for 34 years, I’ve been proud to help keep the team working by keeping up with the growing demands for those raw goods.

I’ve got ten Kromers of my own (my favorite of which is the waxed cotton cap), and I guess what I want to say to other Kromer fans is thank you. Thanks for helping keep a legend alive and growing. Thanks for supporting Made in the USA.