Made in the USA: The Journey of an American Sewing Manufacturer

October 25, 2011

By Bob Jacquart, CEO In 1974, when I started working for my dad in his canvas repair shop with one other employee, I never once thought that “made in America” would ever mean something significant to me – and to our country. As our small sewing business evolved – around the time I was 30 […]

Stormy Kromer featured in Country Living Magazine!

October 21, 2011

Over a year ago, we received a call from Country Living Magazine. We had several discussions with them about the history of our brand and where we are today. We had hoped they would publish an article last year, and we were pleasantly surprised when they contacted us again this summer. After a series of […]

Seeking all Living Legends

October 19, 2011

Maybe it was the uncle who came back from the war, cleared his land and built a home out of timbers he split by hand. Or the little old neighbor-lady who killed a bear with a stick to protect a group of schoolchildren. Or maybe it’s just someone you know who has gone out of […]

Designing the Airman’s Jacket

October 10, 2011

We’ve launched a number of new designs for this fall – including a number of new apparel and outerwear items. One of these designs is our new Airman’s Jacket – Stormy Kromer’s take on the traditional bomber jacket. With all the interest nowadays about design – take the success of Bravo’s Project Runway for instance […]

Stormy Kromer Living Legend 2012

October 3, 2011

Nominee’s Name: Paul “Bunyan” Bjornson Nominee’s Residence: Sugar Camp, WI Nominee’s Email: iheartlogging@mail.ox Please tell us in 750 words or less, why your nominee is a Stormy Kromer Living Legend: Paul was born and raised in Mercer, WI and spent his childhood fishing for walleye on many of the local lakes and flowages. He attended […]

Stormy Kromer Fan Feature

September 27, 2011

Tim Santefort’s story isn’t a hundred years old, but it will be. “It’s not a shrine!” That’s what he tries to tell you about the framed Stormy Kromer poster surrounded by the dozen or so caps he and his family wear on a daily basis. “It’s a hat rack, that’s all.” Maybe so, but it’s […]

Developing Stormy Kromer Plaids

September 18, 2011

In addition to designing new products each year, our product development team also has the task of developing new plaid designs to be used on existing products. This fall, we are launching three new exclusive Stormy Kromer plaids: Superior, Wintergreen and Mapleberry. So, how does an exclusive Stormy Kromer plaid get developed anyway? Our team […]

Living in Stormy Kromer Country

September 12, 2011

By Bob Jacquart, CEO Bill and Jack Wagener with Bob Jacquart (on right) A lot of people have trouble understanding how someone can live in a remote and cold place like Michigan’s Upper Peninsula. The truth is, I don’t know any other way to live. As I have gotten older, I have found that more […]

Behind the Scenes: The New Stormy Kromer Website

September 6, 2011

By now you’ve probably figured out the Stormy Kromer website got a bit of a facelift a few weeks ago. We’ve showcased some of our new products and displayed some of our latest photography. You have also obviously found our new blog. But what else is new or different on the site? Perhaps because of […]

Stormy Kromer Behind the Scenes: Meet our Designer

August 30, 2011

Going head-to-head with Stormy Kromer Senior Designer, Tamara Ehle. We work in Michigan’s Upper Peninsula—a rugged, outdoorsy place that suits our wool-cap-wearing customers just fine, but seems an unlikely fit for someone who’s devoted her life to both fashion and design. Her name is Tamara (pronounced ta-MAR-a, it’s a beautiful new twist on a familiar […]

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