Stormy Kromer Fan Feature

September 27, 2011

Tim Santefort’s story isn’t a hundred years old, but it will be. “It’s not a shrine!” That’s what he tries to tell you about the framed Stormy Kromer poster surrounded by the dozen or so caps he and his family wear on a daily basis. “It’s a hat rack, that’s all.” Maybe so, but it’s […]

Developing Stormy Kromer Plaids

September 18, 2011

In addition to designing new products each year, our product development team also has the task of developing new plaid designs to be used on existing products. This fall, we are launching three new exclusive Stormy Kromer plaids: Superior, Wintergreen and Mapleberry. So, how does an exclusive Stormy Kromer plaid get developed anyway? Our team […]

Living in Stormy Kromer Country

September 12, 2011

By Bob Jacquart, CEO Bill and Jack Wagener with Bob Jacquart (on right) A lot of people have trouble understanding how someone can live in a remote and cold place like Michigan’s Upper Peninsula. The truth is, I don’t know any other way to live. As I have gotten older, I have found that more […]

Behind the Scenes: The New Stormy Kromer Website

September 6, 2011

By now you’ve probably figured out the Stormy Kromer website got a bit of a facelift a few weeks ago. We’ve showcased some of our new products and displayed some of our latest photography. You have also obviously found our new blog. But what else is new or different on the site? Perhaps because of […]

Stormy Kromer Behind the Scenes: Meet our Designer

August 30, 2011

Going head-to-head with Stormy Kromer Senior Designer, Tamara Ehle. We work in Michigan’s Upper Peninsula—a rugged, outdoorsy place that suits our wool-cap-wearing customers just fine, but seems an unlikely fit for someone who’s devoted her life to both fashion and design. Her name is Tamara (pronounced ta-MAR-a, it’s a beautiful new twist on a familiar […]

Caretakers of the Stormy Kromer Legend

August 22, 2011

By Bob Jacquart, CEO 9 years and 9 months ago, I sat in a local coffee shop and overheard that the Kromer Cap Company was about to discontinue production of its distinctive wool cap. As a lifelong resident of Michigan’s Upper Peninsula and a third generation Kromer-wearer (not to mention the owner of a sewing […]

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