Behind the Scenes: The New Stormy Kromer Website

By now you’ve probably figured out the Stormy Kromer website got a bit of a facelift a few weeks ago. We’ve showcased some of our new products and displayed some of our latest photography. You have also obviously found our new blog. But what else is new or different on the site?

Perhaps because of our location in Michigan’s beautiful yet remote Upper Peninsula, our friendly Customer Service folks are often inundated with phone calls simply asking us weather-related questions. Things like, “I know it’s only September, but do you have snow on the ground yet?” or “How far below zero is the wind chill today?”

We thought we would help solve your weather quandaries by simply providing live, up to the minute Ironwood weather, right on our homepage. In the upper right corner you can see the current conditions, the snowfall for the season, and even click over to the full Ironwood forecast. (Of course, if you’d prefer to call Kirsten or Katie in Customer Service, they’ll still be glad to chat!)

Right below the main images on the homepage are three smaller boxes – two of them will usually link to this blog and our Facebook page, and the third will change to promote our latest news, contest or announcement – like our Tall Tails Fishing Derby, which incidentally, will only be running for a few more weeks, so enter now!

Finally, don’t forget about two special features that come with your Stormy Kromer cap purchase: our Lifetime Guarantee and No-Charge Insurance Policy. In addition to guaranteeing the craftsmanship of our caps, you can also insure your cap against loss. The links to learn more about these features have been moved to the lower right corner of our homepage.

What are your thoughts about our new site? If you have favorite features or feedback, please share it with us in the comments.