Blog
Behind the Scenes
Developing Stormy Kromer Plaids
September 18, 2011
In addition to designing new products each year, our product development team also has the task of developing new plaid designs to be used on existing products. This fall, we are launching three new exclusive Stormy Kromer plaids: Superior, Wintergreen and Mapleberry. So, how does an exclusive Stormy Kromer plaid get developed anyway? Our team […]
From the CEO
Living in Stormy Kromer Country
September 12, 2011
By Bob Jacquart, CEO Bill and Jack Wagener with Bob Jacquart (on right) A lot of people have trouble understanding how someone can live in a remote and cold place like Michigan’s Upper Peninsula. The truth is, I don’t know any other way to live. As I have gotten older, I have found that more […]
Behind the Scenes
Behind the Scenes: The New Stormy Kromer Website
September 6, 2011
By now you’ve probably figured out the Stormy Kromer website got a bit of a facelift a few weeks ago. We’ve showcased some of our new products and displayed some of our latest photography. You have also obviously found our new blog. But what else is new or different on the site? Perhaps because of […]
Behind the Scenes
Stormy Kromer Behind the Scenes: Meet our Designer
August 30, 2011
Going head-to-head with Stormy Kromer Senior Designer, Tamara Ehle. We work in Michigan’s Upper Peninsula—a rugged, outdoorsy place that suits our wool-cap-wearing customers just fine, but seems an unlikely fit for someone who’s devoted her life to both fashion and design. Her name is Tamara (pronounced ta-MAR-a, it’s a beautiful new twist on a familiar […]
From the CEO
Caretakers of the Stormy Kromer Legend
August 22, 2011
By Bob Jacquart, CEO 9 years and 9 months ago, I sat in a local coffee shop and overheard that the Kromer Cap Company was about to discontinue production of its distinctive wool cap. As a lifelong resident of Michigan’s Upper Peninsula and a third generation Kromer-wearer (not to mention the owner of a sewing […]
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