September 18, 2011
In addition to designing new products each year, our product development team also has the task of developing new plaid designs to be used on existing products. This fall, we are launching three new exclusive Stormy Kromer plaids: Superior, Wintergreen and Mapleberry.
So, how does an exclusive Stormy Kromer plaid get developed anyway? Our team sits down over a year before a product is released to look at color trends for that year and we put together palettes. Then, we draw the specific plaid designs on the computer. We send that off to our factory, review a series of handlooms, and, voilà, we have finished wool!
Then comes the fun part – naming the new plaids! Have you ever looked at crayons or paint swatches and thought, “Boy, it sure would be fun to come up with these names!” Well, we can assure you, it is fun.
We asked our employees for help last year, and with their input we came up with the fine monikers you see here – Superior (in honor of that great lake just north of us), Wintergreen and Mapleberry. You will find these new wools being used in caps – like the Original, Ida and Petal Pusher, and also in some new 2011 products like the Kromer Carryall and Ida’s Mittens.
This year, we’d like to ask for your help. Below are photos of two new plaids we are developing for 2012. While we can’t reveal what products they are for, we’d love your suggestions on names.