Blog
New Merchandise
In Search of Photographers
December 6, 2019
We may have over 4′ of snow already here in Ironwood, Michigan, but our product team is hard at work finalizing our Spring 2020 collection. The problem is, when we finish the collection, there will be even more snow on the ground. That’s where you come in. To launch these products in late March, we […]
Contests
Introducing the Peninsula Collaboration
October 26, 2015
In 1883, Wolverine founder G.A. Krause set out to build a company based on his dream of making fine footwear with long-lasting comfort and quality craftsmanship, revolutionizing the industry with attention to detail and new materials. In 1903, George “Stormy” Kromer built a warm and functional cap to withstand the harsh weather as he worked […]
Behind the Scenes
It’s time to name new plaids!
August 3, 2015
Our product development team is hard at work on Fall/Winter 2016 new designs – and that means new plaids! Over the years we’ve asked for your suggestions on naming, and this year is no different. So take a look at our three new plaids, offer us your best names and we’ll pick our favorites. Plaid […]
Holiday
Stormy Kromer – Made in USA Gift Guide
December 12, 2014
‘Tis the season for giving! Stormy Kromer has the perfect item for everyone on your list this year. For the Classic Guy: The Original Stormy Kromer Cap It’s called the Original for a reason – this classic cap was created by Stormy and Ida over 100 years ago, and it’s still keeping heads warm with […]
New Merchandise
Can You Feel It?
November 6, 2014
Can you feel it? That subtle change in the air? There is something different in the wind – something that goes beyond the calendar change from October to November and the shift back to standard time from daylight-saving time. Yes indeed. We’re just that much closer to winter. Which begs the question: Have you got […]
Behind the Scenes
Plaid Crazy
September 2, 2014
Stormy Kromer and plaid just seem to go together. Like peas and carrots. Chocolate and peanut butter. Ida and George. And it happens to be the time of year when we ask you to help us name new plaids we’re working on for 2015. But before we get to that, we thought we’d revisit a […]
Behind the Scenes
Naming Plaids for Fall 2014
September 9, 2013
Well, Stormy Kromer fans, it’s time for another edition of naming plaids. These posts always garner so many great responses and we love hearing your creative ideas. So without further ado, let’s get right down to business. As usual, we’re just showing the plaids but not revealing which products they will be used in. You […]
Behind the Scenes
College Colors Day
August 30, 2013
Did you know today, August 30th, is College Colors Day? We didn’t, until a few days ago when one of our employees stumbled on their website. We decided to have a little fun with it, so some of our employees got together wearing Benchwarmer Caps in their college colors. Are you sporting your college colors […]
Behind the Scenes
Stormy Kromer Plaid Designs for 2013
July 30, 2012
One of the most popular posts since launching our blog was “Developing Stormy Kromer Plaids”, posted last September. We had 69 comments to that post with so many great suggestions on naming our plaids. In fact, we named one of our new Ida Shirt fabrics using one of your suggestions (sorry, it’s not available quite […]
New Merchandise
Looking for that perfect Father’s Day gift?
June 6, 2012
It’s soon to be Father’s Day…and if you’re scratching your head as to what to get the deserving man in your life, don’t worry. We’ve got you covered. We’ve just added some all new colors to our popular Deck Shirts – in a lighter weight than our flannels or twills, these shirts are as versatile […]